Cover your risks by .Insurance

ICANN accredited registrar Secura has announced the debut of its new registration service for all the insurance providers and distributors. Now they can buy the .INSURANCE domain name in a secured and reliable manner. It is anticipated that all verified members of the global insurance industry are eligible to register their domain names and take multiple advantages of .INSURANCE. The purchase of the .INSURANCE domain name is expected to help the providers and distributors to gain an online presence in the market.

 If you are an insurance provider or distributor, the world of the Internet, as you currently know it, is about to change. This year members of the global insurance community, led by fTLD Registry Services and supported by dozens of associations and industry leaders around the world, will have the opportunity to create a new online location for their businesses. During the last eighteen months more than a thousand new Internet web extensions have made their way to the Internet, but one has been created by and for the global insurance community.  It's called .INSURANCE.

This new extension is the place for insurance providers and distributors to enhance and differentiate their online presence in the marketplace. Directed by insurance and security experts, .INSURANCE is a trusted, verified, and more secure location online. All .INSURANCE domain names must meet strict security requirements, and only verified members of the global insurance community will be approved.

Insurance providers and distributors today face a multitude of challenges including competing for and retaining customers, protecting their data, and enhancing their online presence. Registering and migrating to an .INSURANCE domain name offers a solution to all of those issues. "In the past year, the global financial services community has undergone a seismic shift online, recognizing a better way to serve their customers and protecting their information through financial top-level domains," said Craig Schwartz, managing director of fTLD, the private company that is owned, operated, and governed by banks, insurance companies, and their respective trade associations.

"Initially offered in May 2015, today, more than 2,568 banks in the U.S. and 262 abroad have registered a .BANK domain name. Now, we're excited to announce the debut of .INSURANCE." However, it's important to note that the launch of .INSURANCE will be distinctly different from that of .BANK.

"The number of members eligible for the .INSURANCE domain is significantly larger than it was with .BANK. There are more than 38,000 independent insurance agencies in the U.S. alone. Competition for domain names will be fierce. fTLD encourages insurance providers and distributors to prepare now or run the risk of being unable to secure their preferred web address."

The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for Berlin-domains. Websites with Berlin-Domains frequently place better than websites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:

 "42% of searches show that .berlin domains rank better locally."

The study of Total Websites in Houston shows that the results by Searchmetrics can be generalized to all new top-level domains, including the Insurance-Domains: It was proved that Google uses the domain endings of the new top-level domains as a key element for the assessment of domains. Total Websites draw as a conclusion:

 "It is clear that the new top-level domains improve the ranking in search engines."

The insurance domain will create more trust towards the insurance provider or distributor among customers because of the high technical standards and the strict verification of domain owners. And confidence is the root of all business. Insurance providers or distributors with an insurance domain will have a lasting competitive advantage.

Hans-Peter Oswald
http://www.domainregistry.de/insurance-domains.html (German)
http://www.domainregistry.de/bank-domains.html (German)
 http://www.domainregistry.de/insurance-domain.html (English)
 http://www.domainregistry.de/bank-domain.html (English)