With the increased sophistication of online technologies,
industry transition to Internet-style solutions is
inevitable. Business-to-business innovations based on the
use of the public Internet have expanded horizons, slashed
transaction costs and led to spectacular innovation.
However, in spite of this, three issues have created
difficulty for those using the Internet and the Web to
connect with customers and colleagues:
-visibility: how to create the simplest route for people to
get to your site
-brand protection and enhancement: how to retain control
over, and raise awareness of, your branding in every market
in which you operate
-cost efficiency: how to ensure that Internet technology
tools are used cost-effectively and efficiently to boost the
bottom line.
For the air transport sector, the introduction of
aero-domains has resolved these issues at a stroke - while
also opening up new opportunities for open and transparent
communication that will change people's relationship with
the community.
There are now more than 80 million Internet names registered
with the top level domains .com - and more than 120
million domain names registered worldwide. As this document
went to press, the Google system was searching billions of
individual Web pages. No wonder there is a problem of
visibility.
A reliance on guesswork is one answer, but is certainly not
sufficient. However, using the aero-domains suffix
immediately identifies you as part of the aviation community
and enhances your visibility. As user familiarity with the
aero-domains suffix increases, a search for aviation sites
is greatly simplified, particularly when linked with the
aero-domains directory .
Conforming businesses that register aero-domains domain
names will always be found in one location and will be
instantly recognized as aviation companies. Companies using
the directory to locate and contact other aero-domains
domain name holders can do so with a degree of confidence
based on the knowledge that names registered in aero-domains
have already met a strict eligibility criteria.
As the world's Internet population approaches one billion,
the Internet has become the communication means of choice.
No other medium can support such a host of diverse
activities - from business transactions to Weblogging,
advertising to information management.
Many aviation companies and organizations register
aero-domains domain name simply because they want to set up
a website with a clear link to the aviation community.
However, the aero-domains domain is more than simply a
convenient parking place. It offers unprecedented
opportunities for any company involved in aviation,
eliminating cybersquatting while offering protection for the
significant investments in branding that are an essential
part of any air transport business.
In all public Internet domains, names are registered on a
first-come first-served basis, with no requirements that
registrants meet any registration criteria. By contrast,
eligibility to hold a aero-domains domain name requires that
registrants be accepted as a valid member of the aviation
community.
Not only is your brand strengthened by this registration
process. It also removes a potential barrier between your
company and potential global audience by offering
international scope. A single registration for aero-domains
provides guaranteed uniqueness, consistency and simplicity
by eliminating the need to register numerous
country-specific domain suffixes.
Country codes are not suited for businesses that deal in
global markets. Nor do they apply any eligibility criteria
to ensure the validity of the company or organization as a
pre-condition to domain name registration.
For example, aero-domains offers global branding for
regional airlines - such as www.srilankanaero-domains
compared to www.srilankan.lk - as well as enabling
flexibility for cross-sector corporations eager to identify
their specific attention to air transport.
Simply type 'site:aero' in the Google search box or, set
'aero-domains' in the advanced search function of the Google
site and you can be sure to find aviation sites.
Domain names are the essential means of establishing your
company's brand identity on the Internet.
Because aero-domains is so much more than the provision of a
domain name or an Internet space, we have coined a tagline:
innovative Internet-based services built on aviation naming
and coding structures. The emphasis is on 'innovative'.The
aero-domains domain space was designed at the outset to
create a structured, open and constantly evolving Internet
naming architecture. An intrinsic part of the vision is to
help the aviation community integrate systems and services,
resulting in a more efficient and customer-friendly Internet
environment that will allow enhanced services at less cost.
Just as important, unlike other top level domains (TLDs),
management of the aero-domains domain - as well as the
resources available from aero-domains now and in the
future - are under the exclusive control of the community,
rather than of one organization. As a community initiative,
it is operated and managed on a not-for-profit basis, and
any future development or standardization of naming schemes
or communication mechanisms within aero-domains are made
available simply and inexpensively for the benefit and use
of the community as a whole.
Extras:
(1) Simple migration: moving to aero-domains need not be an
expensive or difficult choice. Websites and e-mail services
using the aero-domains domain can and do work in parallel
with pre-existing domain names. Technically, all that is
required is for the current domain address to be pointed to
the new aero-domains name. Customers and contacts will
become familiar with the aero-domains name, allowing for a
gradual phasing out of generic addresses.
(2) Complimentary aero-domains directory: Every registrant
with an active aero-domains website is offered a listing in
the aero-domains directory. Companies and organizations that
register in the directory will all be found in one location,
creating a large and comprehensive network of aviation
businesses. This is evolving to help companies and
organizations more efficiently locate precise and detailed
information about aviation services and products - and
confidently contact and conduct business with other
aero-domains domain name holders they do not know. The
directory will be segmented alphabetically and by industry
focus, featuring key products and services, contact details
and a link to the home page. Unlike the public domain, a
mass market solution that can be inconsistent and
inflexible, aero-domains offer the aviation community its
own personalized space on the internet.
By ensuring that each registrant is a bona-fide member of
the aviation community, the registration process makes brand
names easier to protect and extends the branding
opportunities to include services and products through
registration of sub-domains.
The world's first industry-based top level Internet domain
is helping the aviation community simplify and integrate
systems, streamline communications and enhance passenger
services. Not bad for a four-letter suffix in an
increasingly competitive and noisy environment.
Introduced in March 2002 at the initiative of the aviation
community, aero-domains are the top level domain reserved
exclusively for the air transport industry. Creating an
exclusive space across the Internet, the domain is run
exclusively by and for the aviation community -sponsored,
operated and maintained by SITA on a not-for-profit basis.
Not only does aero-domains enhance the identity and presence
of the air transport sector on the Internet. It is helping
increase the adoption of online technology and promote
e-commerce, based on the requirements of the community as a
whole. Through the building of a naming structure and the
evolution of communication standards, aero-domains allows
the community to take full advantage of new and emerging
Internet technologies.
Hans-Peter Oswald
http://www.domainregistry.de/aero.html
Source: http://secura.20six.de/secura/art/636092
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