With the increased sophistication of online technologies,
 industry transition to Internet-style solutions is
 inevitable. Business-to-business innovations based on the
 use of the public Internet have expanded horizons, slashed
 transaction costs and led to spectacular innovation. 
 However, in spite of this, three issues have created
 difficulty for those using the Internet and the Web to
 connect with customers and colleagues: 
 -visibility: how to create the simplest route for people to
 get to your site 
 -brand protection and enhancement: how to retain control
 over, and raise awareness of, your branding in every market
 in which you operate 
 -cost efficiency: how to ensure that Internet technology
 tools are used cost-effectively and efficiently to boost the
 bottom line. 
 For the air transport sector, the introduction of
 aero-domains has resolved these issues at a stroke - while
 also opening up new opportunities for open and transparent
 communication that will change people's relationship with
 the community.  
 There are now more than 80 million Internet names registered
 with the top level domains .com  - and more than 120
 million domain names registered worldwide. As this document
 went to press, the Google system was searching billions of
 individual Web pages. No wonder there is a problem of
 visibility. 
 A reliance on guesswork is one answer, but is certainly not
 sufficient. However, using the aero-domains suffix
 immediately identifies you as part of the aviation community
 and enhances your visibility. As user familiarity with the
 aero-domains suffix increases, a search for aviation sites
 is greatly simplified, particularly when linked with the
 aero-domains directory .  
 Conforming businesses that register aero-domains domain
 names will always be found in one location and will be
 instantly recognized as aviation companies. Companies using
 the directory to locate and contact other aero-domains
 domain name holders can do so with a degree of confidence
 based on the knowledge that names registered in aero-domains
 have already met a strict eligibility criteria.  
 As the world's Internet population approaches one billion,
 the Internet has become the communication means of choice.
 No other medium can support such a host of diverse
 activities - from business transactions to Weblogging,
 advertising to information management.   
 Many aviation companies and organizations register
 aero-domains domain name simply because they want to set up
 a website with a clear link to the aviation community.
 However, the aero-domains domain is more than simply a
 convenient parking place. It offers unprecedented
 opportunities for any company involved in aviation,
 eliminating cybersquatting while offering protection for the
 significant investments in branding that are an essential
 part of any air transport business. 
 In all public Internet domains, names are registered on a
 first-come first-served basis, with no requirements that
 registrants meet any registration criteria. By contrast,
 eligibility to hold a aero-domains domain name requires that
 registrants be accepted as a valid member of the aviation
 community. 
 Not only is your brand strengthened by this registration
 process. It also removes a potential barrier between your
 company and potential global audience by offering
 international scope. A single registration for aero-domains
 provides guaranteed uniqueness, consistency and simplicity
 by eliminating the need to register numerous
 country-specific domain suffixes. 
 Country codes are not suited for businesses that deal in
 global markets. Nor do they apply any eligibility criteria
 to ensure the validity of the company or organization as a
 pre-condition to domain name registration.  
 For example, aero-domains offers global branding for
 regional airlines - such as www.srilankanaero-domains
 compared to www.srilankan.lk - as well as enabling
 flexibility for cross-sector corporations eager to identify
 their specific attention to air transport. 
 Simply type 'site:aero' in the Google search box or, set
 'aero-domains' in the advanced search function of the Google
 site and you can be sure to find aviation sites. 
 Domain names are the essential means of establishing your
 company's brand identity on the Internet.   
 Because aero-domains is so much more than the provision of a
 domain name or an Internet space, we have coined a tagline:
 innovative Internet-based services built on aviation naming
 and coding structures. The emphasis is on 'innovative'.The
 aero-domains domain space was designed at the outset to
 create a structured, open and constantly evolving Internet
 naming architecture. An intrinsic part of the vision is to
 help the aviation community integrate systems and services,
 resulting in a more efficient and customer-friendly Internet
 environment that will allow enhanced services at less cost. 
 Just as important, unlike other top level domains (TLDs),
 management of the aero-domains domain - as well as the
 resources available from aero-domains now and in the
 future - are under the exclusive control of the community,
 rather than of one organization. As a community initiative,
 it is operated and managed on a not-for-profit basis, and
 any future development or standardization of naming schemes
 or communication mechanisms within aero-domains are made
 available simply and inexpensively for the benefit and use
 of the community as a whole. 
 Extras: 
 (1) Simple migration: moving to aero-domains need not be an
 expensive or difficult choice. Websites and e-mail services
 using the aero-domains domain can and do work in parallel
 with pre-existing domain names. Technically, all that is
 required is for the current domain address to be pointed to
 the new aero-domains name. Customers and contacts will
 become familiar with the aero-domains name, allowing for a
 gradual phasing out of generic addresses. 
 (2) Complimentary aero-domains directory: Every registrant
 with an active aero-domains website is offered a listing in
 the aero-domains directory. Companies and organizations that
 register in the directory will all be found in one location,
 creating a large and comprehensive network of aviation
 businesses. This is evolving to help companies and
 organizations more efficiently locate precise and detailed
 information about aviation services and products - and
 confidently contact and conduct business with other
 aero-domains domain name holders they do not know. The
 directory will be segmented alphabetically and by industry
 focus, featuring key products and services, contact details
 and a link to the home page. Unlike the public domain, a
 mass market solution that can be inconsistent and
 inflexible, aero-domains offer the aviation community its
 own personalized space on the internet.  
 By ensuring that each registrant is a bona-fide member of
 the aviation community, the registration process makes brand
 names easier to protect and extends the branding
 opportunities to include services and products through
 registration of sub-domains. 
 The world's first industry-based top level Internet domain
 is helping the aviation community simplify and integrate
 systems, streamline communications and enhance passenger
 services. Not bad for a four-letter suffix in an
 increasingly competitive and noisy environment. 
 Introduced in March 2002 at the initiative of the aviation
 community, aero-domains are the top level domain reserved
 exclusively for the air transport industry. Creating an
 exclusive space across the Internet, the domain is run
 exclusively by and for the aviation community -sponsored,
 operated and maintained by SITA on a not-for-profit basis. 
 Not only does aero-domains enhance the identity and presence
 of the air transport sector on the Internet. It is helping
 increase the adoption of online technology and promote
 e-commerce, based on the requirements of the community as a
 whole. Through the building of a naming structure and the
 evolution of communication standards, aero-domains allows
 the community to take full advantage of new and emerging
 Internet technologies. 
 Hans-Peter Oswald 
 http://www.domainregistry.de/aero.html              
Source: http://secura.20six.de/secura/art/636092
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