Viele oesterreichische Firmen haben ihren Namen, wichtige Produkte und Dienstleistungen unter der at-domain gesichert. Was haeufig uebersehen wird: Der oesterreichische Namensraum kennt auch co.at und or.at.
Der ICANN-Registrar Secura (http://www.domainregistry.de) hat in einer Analyse festgestellt, daß viele oesterreichischen Firmen ihre wichtigen Marken, Namen, Produktbezeichnungen nicht unter co.at und .or.at geschützt haben. Nur ein Beispiel von vielen: Die Oberbank hat selbstverständlich oberbank.at registriert. Die domains oberbank.co.at und oberbank.or.at sind frei. Jeder könnte sich oberbank.co.at und oberbank.or.at sichern. Daß es auch anders geht, zeigt die oesterreichische Presseagentur APA: Sie hat sich -wie ein vorsichtiger Kaufmann- apa unter .at, .co.at und .or.at registrieren lassen.
Was kann passieren: Dreiste Mitwettbewerber sichern sich die freien Begriffe unter co.at und or.at Das gleichzeitige Auftauchen von den kennzeichnenden Begriffen bei der Konkurrenz in Suchmaschinen,Pressemitteilungen, Visitenkarten und Veröffentlichungen führt zu einer Verwirrung beim Publikum. Ergebnis: Die Marke, der Name und damit auch das Produkt oder die Dienstleistung sind in ihrer Wertigkeit beschädigt. Um die Lage zu klären, müssen oft gerichtliche Schritte eingeleitet werden, die ein Vielfaches der ursprünglichen Registrierungsgebühr kosten.
Cybersquatter und Domainhaendler registrieren die Marken, Namen und Begriffe der Firmen unter co.at und/oder or.at. Es gibt dann zwei Varianten: Der Cybersquatter bietet anschließend die Domain dem legitimen Besitzer zum Kauf an. Der legitime Besitzer muß ein Vielfaches der Registrierungsgebühr zahlen, um seinen Domainnamen zu kaufen. Die zweite Variante sieht so aus, daß der Cybersquatter die Domain dem allgemeinen Publikum anbietet. Wenn es sich um einen guten Begriff handelt, besteht dabei durchaus eine Verkaufschance. Kaeufer kann auch hier wieder der dreiste Konkurrent seinoder ein anderer Spekulant sein, der die Domain weiterverkaufen moechte.
Hans-Peter Oswald
https://www.domainregistry.de/at-domains.html
Dienstag, 26. Juni 2007
Donnerstag, 7. Juni 2007
More than 500,000 mobi-domains registered
dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, announced more than 500,000 mobi-domains have been registered in 104 countries since the domain's commercial launch in October 2006.
The continual growth of mobi-domain registrations illustrates that content developers are focused on delivering quality sites and applications to mobile phones for consumers to use. Millions of pages of content are now live on sites with mobi-domains and many of the world's leading brands have gone to mobi-domains over past few months.
Travel brands have quickly adopted .mobi sites to extend their brands for travelers while they are "on the go." Existing sites range from the 2007 Webby Award-nominated Travelosa.mobi to SAS (Scandinavian Airlines), the first airline to enable .mobi access to flight information, check in and schedules. Soon, travelers will see Amtrak.mobi plus the full range of lodging properties from the Hilton Hotels Corporation available as .mobi sites.
A number of high-end auto brands – BMW.mobi, Ferrari.mobi and Rolls-Royce.mobi – are pioneering the way for the automobile industry on the mobile web. But "mobile" travel and automobile brands are only the start.
News and entertainment heavy hitters such as ESPN.mobi, Maxim.mobi, FoxNews.mobi, BusinessWeek.mobi and CNNMoney.mobi have gone mobile. And music celebrities like China's Wei Wei with weiwei.mobi, India's Vayu with vayu.mobi and Tila Tequila with misstila.mobi have embraced the mobile internet.
A number of mobile operators including TIM, the mobile arm of Telecom Italia, and Bulgaria's Vivatel are making the mobi-domain an essential part of their communications strategy.
Others are finding unique applications for mobi-domains such as social networking with yolo.mobi and cerkle.mobi, hobbyists sites like bigfishtackle.mobi and p-o-k-e-r.mobi and fitness sites like pumpone.mobi. Some additional hot sites for people on the go are cabbies.mobi to locate a taxi in the US, UK and Canada and screenings.mobi to find film times and locations in those same countries. Also, VoteScotland.mobi means that people can vote in elections via their phones instead of going to the polling station.
“The results demonstrate the strong role dotMobi is playing in driving the creation of mobile content on the Internet,” said Neil Edwards, CEO of dotMobi. “Most importantly, the mobile industry's consumer focus around creating sites with mobi-domains is bearing strong results in a short period of time. Consumers finally have easy-to-use and affordable made-for-mobile content."He added, "Our new cross-platform mobile Web developer certification program is already graduating certified developers with hundreds of additional developers already signed to take certification testing."
Hans-Peter Oswald
https://www.domainregistry.de/mobi-domain.html
The continual growth of mobi-domain registrations illustrates that content developers are focused on delivering quality sites and applications to mobile phones for consumers to use. Millions of pages of content are now live on sites with mobi-domains and many of the world's leading brands have gone to mobi-domains over past few months.
Travel brands have quickly adopted .mobi sites to extend their brands for travelers while they are "on the go." Existing sites range from the 2007 Webby Award-nominated Travelosa.mobi to SAS (Scandinavian Airlines), the first airline to enable .mobi access to flight information, check in and schedules. Soon, travelers will see Amtrak.mobi plus the full range of lodging properties from the Hilton Hotels Corporation available as .mobi sites.
A number of high-end auto brands – BMW.mobi, Ferrari.mobi and Rolls-Royce.mobi – are pioneering the way for the automobile industry on the mobile web. But "mobile" travel and automobile brands are only the start.
News and entertainment heavy hitters such as ESPN.mobi, Maxim.mobi, FoxNews.mobi, BusinessWeek.mobi and CNNMoney.mobi have gone mobile. And music celebrities like China's Wei Wei with weiwei.mobi, India's Vayu with vayu.mobi and Tila Tequila with misstila.mobi have embraced the mobile internet.
A number of mobile operators including TIM, the mobile arm of Telecom Italia, and Bulgaria's Vivatel are making the mobi-domain an essential part of their communications strategy.
Others are finding unique applications for mobi-domains such as social networking with yolo.mobi and cerkle.mobi, hobbyists sites like bigfishtackle.mobi and p-o-k-e-r.mobi and fitness sites like pumpone.mobi. Some additional hot sites for people on the go are cabbies.mobi to locate a taxi in the US, UK and Canada and screenings.mobi to find film times and locations in those same countries. Also, VoteScotland.mobi means that people can vote in elections via their phones instead of going to the polling station.
“The results demonstrate the strong role dotMobi is playing in driving the creation of mobile content on the Internet,” said Neil Edwards, CEO of dotMobi. “Most importantly, the mobile industry's consumer focus around creating sites with mobi-domains is bearing strong results in a short period of time. Consumers finally have easy-to-use and affordable made-for-mobile content."He added, "Our new cross-platform mobile Web developer certification program is already graduating certified developers with hundreds of additional developers already signed to take certification testing."
Hans-Peter Oswald
https://www.domainregistry.de/mobi-domain.html
Montag, 4. Juni 2007
Coop-Domain: Domain of Trust
A national survey of 2,000 American adults found that a majority of Americans say they are more likely to buy products and services from a business if they know it's a cooperative.
It also found that three of four consumers believe co-ops have the best interests of consumers in mind, run their businesses in a trustworthy manner, and are committed to the highest quality service. Co-ops outscored investor-owned corporations on eight of ten positive business attributes.
"This survey demonstrates the tremendous advantage cooperatives have in the marketplace if they identify themselves as co-ops," said Paul Hazen, president and CEO of the National Cooperative Business Association. "The coop-domain is a key tool in identifying your business as a co-op. Every time a consumer goes to a coop-domain, and every time they see a .coop-domain in marketing materials, they'll know that business is a co-op. And that translates into more business and more satisfied members."
The national survey found that more than two in three consumers say knowing a business is a co-op makes them more likely to patronize a food co-op, a credit union, and utility cooperatives, and buy food products from a farmer-owned cooperative.
Other market research demonstrates that the .coop address, in particular, is a net plus among Internet users regarding the likelihood that they'll visit, return to, and refer others to a .coop web site, trust information on that site, and buy products or services online.
Internet users also demonstrate greater trust in web sites that are known to be restricted for use only by credible and respected entities. For example, .edu and .gov, both restricted web addresses, scored highest on user trust. Meanwhile, less than half of users said they’re likely to trust information on web sites using domains associated primarily with for-profit businesses, such as .com, .net and .biz.
"Our own market research on web addresses, in tandem with the recent national consumer survey results on public attitudes toward cooperatives released yesterday, demonstrate that if consumers can identify co-ops through their web address, the advantages are significant," said Hazen.
Hans-Peter Oswald https://www.domainregistry.de/coop-domain.html
It also found that three of four consumers believe co-ops have the best interests of consumers in mind, run their businesses in a trustworthy manner, and are committed to the highest quality service. Co-ops outscored investor-owned corporations on eight of ten positive business attributes.
"This survey demonstrates the tremendous advantage cooperatives have in the marketplace if they identify themselves as co-ops," said Paul Hazen, president and CEO of the National Cooperative Business Association. "The coop-domain is a key tool in identifying your business as a co-op. Every time a consumer goes to a coop-domain, and every time they see a .coop-domain in marketing materials, they'll know that business is a co-op. And that translates into more business and more satisfied members."
The national survey found that more than two in three consumers say knowing a business is a co-op makes them more likely to patronize a food co-op, a credit union, and utility cooperatives, and buy food products from a farmer-owned cooperative.
Other market research demonstrates that the .coop address, in particular, is a net plus among Internet users regarding the likelihood that they'll visit, return to, and refer others to a .coop web site, trust information on that site, and buy products or services online.
Internet users also demonstrate greater trust in web sites that are known to be restricted for use only by credible and respected entities. For example, .edu and .gov, both restricted web addresses, scored highest on user trust. Meanwhile, less than half of users said they’re likely to trust information on web sites using domains associated primarily with for-profit businesses, such as .com, .net and .biz.
"Our own market research on web addresses, in tandem with the recent national consumer survey results on public attitudes toward cooperatives released yesterday, demonstrate that if consumers can identify co-ops through their web address, the advantages are significant," said Hazen.
Hans-Peter Oswald https://www.domainregistry.de/coop-domain.html
Wie Sie mit aero-domains Ihr Ranking bei Google verbessern
Die .aero-domain ist eine beschränkte und exclusive domain. Sie ist nur für die Mitglieder der aviation community vorgesehen.
Die aviation community ist eine große Gemeinschaft: Die Stewardess gehört dazu, der Student der Luftfahrt, der Modellbauer und der Segelflug-Verein. Sie alle sind zum Beispiel berechtigt eine .aero-domain zu registrieren.
Die berechtigten Mitglieder der aviation community können seit dem 2. September 2002 jeden beliebigen Begriff unter .aero registrieren. Er muß nicht mehr den Namen der Firma reflektieren oder sich auf eine Handelsmarke stützen. Die Regeländerung bedeutet aber auch: Fremde Firmen können Begriffe, die Ihnen wichtig sind, oder gar Ihren Firmennamen bzw. Produktnamen registrieren. Viele schöne Allgemein-Begriffe sind noch frei, wie z.B. Fernreisen.aero, Flugreisen.aero usw.
Fluglinien können seit dem 2.November 2002 den IATA-CODE aus zwei Buchstaben auch als Domain unter .aero registrieren.Flughäfen können ihren IATA-Code aus drei Buchstaben ebenfalls unter .aero registrieren. Diese Domains sind bereits von SITA vorregistriert und müssen von den berechtigten Flughäfen nur bei dem Registrar angemeldet werden. Fluglinien und Flughäfen können neben .aero auch unter speziellen offiziellen Subdomains "airports.aero" bzw. "airlines.aero" ihre Namen registrieren.
Verbessern Sie Ihr ranking bei Google und anderen Suchmaschinen.
Sie können mit aero-domains bei Suchmaschinen eine bessere Plazierung erhalten als mit de-domains, com-domains, net-domains oder vielen anderen.
Suchmaschinen wie Google listen Ihre Domain höher, wenn der Suchbegriff im Domainnamen enthalten ist. Mit den grossen Domains wie .com und .de, ist es aber nicht mehr möglich solche Suchbegriffe als Domain zu registrieren, weil alle guten Begriffe schon vergeben sind. Bei .aero können Sie noch viele gute Begriffe bekomen.
Hören Sie, was "Internet-Gurus" empfehlen. "As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give your site a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites," erklärt Stephen Mahaney, Autor von "The Unfair Advantage Book on Winning the Search Engine Wars".
Michael Campbell zeigt in "Nothing But 'Net"auf: "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them."
Declan Dunn, Autor von "Winning the Affiliate Game", hat in einem Memo an seine affiliates den Rat gegeben"to get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords." Declan fährt fort: "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait."
Hans-Peter Oswald
https://www.domainregistry.de/aero-domains.html
Die aviation community ist eine große Gemeinschaft: Die Stewardess gehört dazu, der Student der Luftfahrt, der Modellbauer und der Segelflug-Verein. Sie alle sind zum Beispiel berechtigt eine .aero-domain zu registrieren.
Die berechtigten Mitglieder der aviation community können seit dem 2. September 2002 jeden beliebigen Begriff unter .aero registrieren. Er muß nicht mehr den Namen der Firma reflektieren oder sich auf eine Handelsmarke stützen. Die Regeländerung bedeutet aber auch: Fremde Firmen können Begriffe, die Ihnen wichtig sind, oder gar Ihren Firmennamen bzw. Produktnamen registrieren. Viele schöne Allgemein-Begriffe sind noch frei, wie z.B. Fernreisen.aero, Flugreisen.aero usw.
Fluglinien können seit dem 2.November 2002 den IATA-CODE aus zwei Buchstaben auch als Domain unter .aero registrieren.Flughäfen können ihren IATA-Code aus drei Buchstaben ebenfalls unter .aero registrieren. Diese Domains sind bereits von SITA vorregistriert und müssen von den berechtigten Flughäfen nur bei dem Registrar angemeldet werden. Fluglinien und Flughäfen können neben .aero auch unter speziellen offiziellen Subdomains "airports.aero" bzw. "airlines.aero" ihre Namen registrieren.
Verbessern Sie Ihr ranking bei Google und anderen Suchmaschinen.
Sie können mit aero-domains bei Suchmaschinen eine bessere Plazierung erhalten als mit de-domains, com-domains, net-domains oder vielen anderen.
Suchmaschinen wie Google listen Ihre Domain höher, wenn der Suchbegriff im Domainnamen enthalten ist. Mit den grossen Domains wie .com und .de, ist es aber nicht mehr möglich solche Suchbegriffe als Domain zu registrieren, weil alle guten Begriffe schon vergeben sind. Bei .aero können Sie noch viele gute Begriffe bekomen.
Hören Sie, was "Internet-Gurus" empfehlen. "As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give your site a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites," erklärt Stephen Mahaney, Autor von "The Unfair Advantage Book on Winning the Search Engine Wars".
Michael Campbell zeigt in "Nothing But 'Net"auf: "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them."
Declan Dunn, Autor von "Winning the Affiliate Game", hat in einem Memo an seine affiliates den Rat gegeben"to get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords." Declan fährt fort: "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait."
Hans-Peter Oswald
https://www.domainregistry.de/aero-domains.html
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